2004 Kia Rio Sedan and Rio Cinco
More Features, More Value for America's Lowest-Price Sub-Compacts

Irvine, Calif. 09/08/2003 -- Maintaining their value leadership in 
  the entry-level segment, the 2004 Kia Rio sedan and Rio Cinco return with additional 
  exterior and interior features. For the new model year, the Rio sedan has a 
  suggested retail price of under $10,000, making it the lowest-priced sedan in 
  America, while its versatile five-door sibling, at around $11,000, is still 
  the lowest-priced vehicle in its segment. Both vehicles, like all Kia models, 
  are covered by Kia's industry-leading 10-year/10,000-mile comprehensive 
  warranty program.
"We believe the Rio models are the best-value vehicles in the entry-level 
  segment," said Peter M. Butterfield, Kia's president and chief executive 
  officer. "Add all that to Kia's industry-leading warranty protection 
  and this year's new equipment, and you can see why we think the two Rio 
  models will enjoy even more success in 2004."
The low price tags don't keep the Rio and Rio Cinco from offering their 
  buyers full-featured vehicles with a stylish appearance.
Both models now come equipped with body-color fog light blanks, a change from 
  the previous silver. Interior changes were made to add comfort and convenience 
  for the driver of the 2004 Rio and Rio Cinco, including lumbar support added 
  to the driver's seat, rubber padding in the rear storage bin of the center 
  console, color door pull/switch plate on door panels, and more. In addition, 
  a rear spoiler is now available for the Rio sedan.
The Rio models are powered by a 1.6-liter DOHC four-cylinder engine producing 
  104 horsepower and have been engineered to provide a smooth, quiet ride. Stopping 
  power is ample due to large diameter (10.0 in.) front disc brakes. Four-wheel 
  anti-lock brakes are optional on both models.
Low price does not mean styling is sacrificed. Both Rio models feature sporty 
  exterior styling and this year the Rio Cinco offers body-color garnish as a 
  standard feature with an optional body-color rear spoiler. Customers can choose 
  from seven exterior colors including: Rally Blue, Cinnamon, Blueberry, Diamond 
  Silver, Willow Green, Pewter Gray and Midnight Black.
Standard equipment lists for both models are generous and include auto-off 
  headlights and variable intermittent windshield wipers, fade-out interior light, 
  rear seat heater vents, LATCH child safety anchors, full wheel covers and a 
  sporty five-spoke alloy wheel design on the Rio Cinco (an option on the Rio 
  sedan). In addition, both models offer a door panel design that features front 
  door map pockets with an integrated bottle holder. The Rio and Rio Cinco both 
  feature extensive interior space, with a height-adjustable driver's seat 
  and an integral fold-down armrest.
Power windows and an AM/FM/CD player (standard on Rio Cinco) are offered on 
  the option list, which also includes automatic transmission, air conditioning 
  and antilock brakes. Realizing there is a strong demand for a vehicle beyond 
  the base model, Kia offers an Upgrade Package that includes power steering, 
  tilt steering wheel, body side molding, tachometer, dual vanity mirrors and 
  dual map lights with sunglass case. Kia also offers a Power Package that adds 
  power windows and door locks to the vehicles.
Like all Kia models, Rio and Rio Cinco are covered by Kia's comprehensive 
  warranty program, which offers unprecedented consumer protection. Included in 
  the package are a 10-year or 100,000-mile limited powertrain warranty, a five-year 
  or 60,000-mile limited basic warranty and a five-year or 100,000-mile anti-perforation 
  warranty. A five-year/unlimited mileage roadside assistance plan is also part 
  of the comprehensive coverage program.
Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors 
  Corp. in Seoul, South Korea.