"We believe the Rio models are the best-value vehicles in the entry-level segment," said Peter M. Butterfield, Kia's president and chief executive officer. "Add all that to Kia's industry-leading warranty protection and this year's new equipment, and you can see why we think the two Rio models will enjoy even more success in 2004."

The low price tags don't keep the Rio and Rio Cinco from offering their buyers full-featured vehicles with a stylish appearance.

Both models now come equipped with body-color fog light blanks, a change from the previous silver. Interior changes were made to add comfort and convenience for the driver of the 2004 Rio and Rio Cinco, including lumbar support added to the driver's seat, rubber padding in the rear storage bin of the center console, color door pull/switch plate on door panels, and more. In addition, a rear spoiler is now available for the Rio sedan.

The Rio models are powered by a 1.6-liter DOHC four-cylinder engine producing 104 horsepower and have been engineered to provide a smooth, quiet ride. Stopping power is ample due to large diameter (10.0 in.) front disc brakes. Four-wheel anti-lock brakes are optional on both models.

Low price does not mean styling is sacrificed. Both Rio models feature sporty exterior styling and this year the Rio Cinco offers body-color garnish as a standard feature with an optional body-color rear spoiler. Customers can choose from seven exterior colors including: Rally Blue, Cinnamon, Blueberry, Diamond Silver, Willow Green, Pewter Gray and Midnight Black.

Standard equipment lists for both models are generous and include auto-off headlights and variable intermittent windshield wipers, fade-out interior light, rear seat heater vents, LATCH child safety anchors, full wheel covers and a sporty five-spoke alloy wheel design on the Rio Cinco (an option on the Rio sedan). In addition, both models offer a door panel design that features front door map pockets with an integrated bottle holder. The Rio and Rio Cinco both feature extensive interior space, with a height-adjustable driver's seat and an integral fold-down armrest.

Power windows and an AM/FM/CD player (standard on Rio Cinco) are offered on the option list, which also includes automatic transmission, air conditioning and antilock brakes. Realizing there is a strong demand for a vehicle beyond the base model, Kia offers an Upgrade Package that includes power steering, tilt steering wheel, body side molding, tachometer, dual vanity mirrors and dual map lights with sunglass case. Kia also offers a Power Package that adds power windows and door locks to the vehicles.

Like all Kia models, Rio and Rio Cinco are covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in the package are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty and a five-year or 100,000-mile anti-perforation warranty. A five-year/unlimited mileage roadside assistance plan is also part of the comprehensive coverage program.

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.