Kia Announces Pricing for All-New Spectra Four-Door Sedan Aggressive Pricing Adds Further Value To Compact Sedan Offering Class-Leading Standard Safety Features, Interior Volume
February 5, 2004
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Chicago
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At the Chicago International Auto Show today, Kia
Motors America (KMA) announced pricing for the all-new 2004 Spectra four-door
compact sedan with a manufacturer's suggested retail price (MSRP) starting at
$12,620. Arriving at Kia dealerships in mid-March, the Spectra is built on a
new platform and offers class-leading interior volume, increased horsepower,
standard four-wheel disc brakes and an unprecedented level of safety equipment
for a vehicle in its class. The destination charge will be $540 per vehicle.
"We're confident that this pricing, combined with a generous list of standard
equipment and a priority on safety, will set the Spectra apart from other compact
sedans in the market," said Peter M. Butterfield, president, Kia Motors America.
"Spectra is an important nameplate for the Kia brand, and another example of
this company's commitment to deliver stylish, fun-to-drive vehicles with high
levels of comfort, roominess and class-leading safety features."
Available in two trim levels -- LX and EX -- the all-new four-door Spectra
features a longer wheelbase and increased width and height compared with its
predecessor, contributing to the sedan's 97 cubic feet of passenger room. All
models come equipped with six airbags, including standard full-length side curtain
air bags. A new 2.0-liter DOHC engine incorporates continuously variable valve
timing (CVVT), producing 14 more horsepower than the previous generation Spectra,
for a total of 138 hp1.
The comprehensively-equipped "entry-level" LX model's MSRP begins at $12,620,
and includes such features as six airbags, including full-length side curtain
airbags; 4-wheel power disc brakes; engine speed-sensitive power rack and pinion
steering; 5-speed manual transmission; AM/FM/CD audio system with six speakers
including door-mounted tweeters; tachometer; six-way adjustable driver's seat;
height adjustable steering column; auto-off headlights; digital clock; tinted
glass; rear window defroster and dual map lights with sunglass holder.
The EX model will have a base MSRP of $13,750, which, in addition to the standard
equipment on the LX, adds features such as air conditioning, power windows,
power door locks with remote keyless entry, dual body-color heated power outside
mirrors and front fog lights.
MSRPs for LX and EX models with the available electronically-controlled four-speed
automatic transmission will be $13,595 and $14,725, respectively.
Like all Kia models, the new Spectra will be covered by Kia's comprehensive
warranty program, which includes a 10-year/100,000-mile limited powertrain warranty
and a five-year/60,000-mile limited basic warranty.
Kia Motors America, the U.S. sales, marketing and service arm of Kia Motors
Corp. in Seoul, South Korea, offers a full line-up of vehicles, including: Rio
subcompact sedan and Rio Cinco wagon; 4-door and 5-door Spectra compact sedans;
Optima midsize sedan; Sorento midsize SUV; Sedona minivan; and Amanti large
premium sedan.
132 HP for automatic transmission modles in CA, MA, ME, NY and VT.