April 8, 2004
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New York
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When Kia Motors America (KMA) unveiled the completely
redesigned 2004 Spectra5 compact sedan earlier this year in Detroit, it promised
a sportier follow-up later in the season. Today, at the New York International
Automobile Show, that promise was fulfilled as the fastest growing Korean automaker
pulled the wraps off the 2005 Spectra5, an all-new, sport-tuned and aggressively
styled five-door hatchback version of the Spectra sedan.
Building upon the strong foundation provided by its sedan sibling, the Spectra5
features class-leading safety equipment and adds a new sport-tuned, four-wheel
independent suspension and 16-inch wheels and tires for better steering response
and turn-in, a strut tower bar -- the first ever on a Kia -- for a stiffer chassis
and better handling, and design touches such as a rear spoiler, fog lights,
leather-wrapped steering wheel and shift knob with perforated leather, sport
fabric on the seats and door panels and metal-finish trim throughout the interior,
including metal pedals.
"The Spectra5 was designed to be the sportiest Kia ever," said Peter M. Butterfield,
president and chief executive officer, Kia Motors America. "As our brand continues
to grow it was imperative to develop the Spectra5 not just as a complement to
the four-door sedan, but rather a fun, exciting vehicle that stands out from
the crowd and meets the needs of our young, active target audience."
The 2005 Spectra5 will take its place alongside its sedan counterpart in Kia's
growing product portfolio, and is the automaker's most recent new product designed
specifically to attract a broader spectrum of American consumers to the brand.
Kia believes the sporty Spectra5 will eventually comprise 30% of Spectra sales
in the U.S.
Designed to be Different
Inside and out, the Spectra5 looks dramatically different than the four-door
Spectra sedan, although the two vehicles share the same new platform, providing
a longer wheelbase and increased overall width and height from the previous
generation vehicles.
Adding a sportier, more extroverted personality to the sculpted exterior design
of the sedan, the Spectra5 features an assertive front end highlighted by a
black mesh grille and black-out headlights, a deeper, more aggressive front
spoiler, fog lights and rear valance and spoiler. The Spectra5 maintains the
sedan's sharp crease-line that runs below and parallel to the green house, as
well as the distinctive, muscular arches at each fender, complimenting its wide,
aggressive stance and its standard 16-inch, eight-spoke alloy wheels.
Like its sedan counterpart, the Spectra5 offers best-in-class passenger room
at 98.1 cubic feet, larger than its key competitors, the Mazda3, Ford Focus
ZX5 and Toyota Matrix. The Spectra5's cargo capacity of 18.3 cubic feet is significantly
larger than the previous generation five-door Spectra.
Safety is a Priority
The all-new Spectra5 follows Kia's brand philosophy of offering best-in-class
safety equipment, including:
Six standard air bags, including dual advanced front and front seat-mounted
side air bags, and full-length side curtain air bags.
Standard four-wheel disc brakes, with four-sensor, four-channel anti-lock
brakes available as optional equipment.
To ensure that the front air bags are deployed properly, sensors controlling
the front supplemental restraints determine whether the seat belt is buckled
and gauge the severity of a frontal impact before deployment.
Additional safety features include: front seatbelt pre-tensioners and force
limiters, 3-point seatbelts for all five seating positions, Lower Anchors and
Tethers for Children (LATCH) and child safety door latches.
Tuned To Be Sporty
Incorporating continuously variable valve timing (CVVT) and multi-port fuel
injection, the Spectra5 is powered by a new 2.0-liter DOHC engine that produces
138-horsepower and 135 lbs.-ft. of torque. The Spectra5 offers more standard
horsepower than many competing vehicles in the segment, including the Toyota
Matrix, and Ford Focus ZX5. A five-speed manual transmission with improved shift
linkage is standard, while an electronically controlled four-speed automatic
transmission is available as an option.
A new, sport-tuned four-wheel independent suspension provides the Spectra5
with an athletic stance, while the addition of a strut tower bar provides additional
torsional rigidity for better handling.
Front and rear stabilizer bars are standard on all Spectra models, a rarity
in the compact class, and aiding handling is a precise rack-and-pinion steering
system equipped with engine-speed-sensitive power assist.
A Dynamic Package
Available in one trim level, the Spectra5 offers an impressive list of standard
features including: air conditioning, AM/FM/CD audio system with six speakers,
power windows, power door locks with remote keyless entry, power heated outside
mirrors, rear wiper/washer, and a height-adjustable steering column.
Inside, modern forms and a two-tone color scheme create a clean, integrated
look to complement the Spectra5's sport cloth seats and metal-finish trim on
the center stack and around the door handles. Adding to its sporty look and
feel, the Spectra5 also features a leather-wrapped steering wheel and shift
knob, as well as metal pedals, a first for Kia.
The 2005 Spectra5 is built in Hwasung, South Korean and will be covered by
Kia's 10-year or 100,000-mile limited powertrain warranty. Pricing will be announced
closer to the vehicle summer 2004 launch.
Kia Motors America, the U.S. sales, marketing and service arm of Kia Motors
Corp. in Seoul, South Korea.